9 Ways To Improve Your Local Ranking on Google

How To Improve your local ranking on Google

Search Engines Tutorials / Guides

Google Local results appear for people who search for businesses and places near their location. They’re shown in a number of places across Maps and Search. If your business is not showing up in local search results, you may be wondering how to improve your local ranking on Google. You can consider following Options.

9 Ways To Improve Google My Business & Maps Rankings

Improve your Business information

You may find that your business doesn’t appear for relevant searches in your area. To maximize how often your customers see your business in local search results, complete the following tasks in Google My Business. Providing and updating business information in Google My Business can help your business’s local ranking on Google and enhance your presence in Search and Maps.

Enter Complete Business Data

Google Local results favor the most relevant results for each search, and businesses with complete and accurate information are easier to match with the right searches. Make sure that you’ve entered all of your business information in Google My Business, so customers know more about what you do, where you are, and when they can visit you. Provide information like (but not limited to) your physical address, phone number, and category.

Make sure to keep this information updated as your business changes.

Verify Your Location(s)

Verify your business locations to give them the best opportunity to appear for users across Google products, like Maps and Search.

Keep Your Business Hours Accurate

Entering and updating your opening hours, including special hours for holidays and special events, lets potential customers know when you’re available and gives them confidence that when they travel to your location, it will be open.

Manage and Respond to User Reviews

Interact with customers by responding to reviews that they leave about your business on Google Places. Responding to reviews shows that you value your customers and the feedback that they leave about your business. High-quality, positive reviews from your customers will improve your business’s visibility and increase the likelihood that a potential customer will visit your location.

Encourage customers to leave feedback by creating a link they can click to write reviews.

Add More Photos

Adding photos to your google listings shows people your goods and services, and can help you tell the story of your business. Accurate and appealing pictures may also show potential customers that your business offers what they’re searching for.

Optimize Your Local Business Website

Beef up the content on your website (using schema and events etc and more content.

Build Citations

List your business on local and regional directories and reach to local websites to get links.

Create a Review Strategies

Online reviews have become the pillar of Local SEO in the last year. Not only in Google’s algorithms, but also in each and every customer’s  eyes. You can be ranked as high as you want but if you have low quality reviews for your business, you’re not converting any searchers into customers.

How Google determines local ranking

Google Local results are based primarily on relevance, distance, and prominence. These factors are combined to help find the best match for your search. For example, Google algorithms might decide that a business that’s farther away from your location is more likely to have what you’re looking for than a business that’s closer, and therefore rank it higher in local results.


Relevance refers to how well a local listing matches what someone is searching for. Adding complete and detailed business information can help Google better understand your business and match your listing to relevant searches.


Just like it sounds–how far is each potential search result from the location term used in a search? If a user doesn’t specify a location in their search, Google will calculate distance based on what’s known about their location.


Prominence refers to how well-known a business is. Some places are more prominent in the offline world, and search results try to reflect this in local ranking. For example, famous museums, landmark hotels, or well-known store brands that are familiar to many people are also likely to be prominent in local search results. Prominence is also based on information that Google has about a business from across the web (like links, articles, and directories). Google review count and score are factored into local search ranking: more reviews and positive ratings will probably improve a business’s local ranking. Your position in web results is also a factor, so SEO best practices also apply to local search optimization. For example, If a HVAC Contractor get a lots of Positive review on Yelp and perhaps a mention on social media; it’s Prominence in Google’s eye.

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