If you are like most Local Business and Small Business, the success of your business is dependent on attracting local customers, whether they are in your region, state, county or even town.
While it’s great to see that your website is pulling in visitors from around the country and maybe even around the world, you don’t want to waste the time or resources worrying about leads and inquiries that you can’t possibly follow up with.
6 Ways to Promote Local Business
So, how do you ensure you are doing everything in your power to pull in those valuable visitors from across town? Check out this list:
1. Optimize your site for geographic-specific keywords
Depending on the competitiveness of your geographic region and industry, this is a quick and easy way for you to start ranking for various keywords that local shoppers are using to search in Google Maps, and Bing Maps. To do this, make sure that the Page Title, URL, H1 tag and page content of your web pages include your geographic keyword phrase and that you are consistent across all elements.
2. Start a Blog!
A blog is a great way to talk about your local services and commitment to your local market. Share case studies or success stories of work you’ve done in the past in each town, city or county.
Customers love being in the spotlight, so use your blog as an opportunity to showcase them and highlight your great work. Remember to use the geographic location in your blog title and URL and promote your blog to generate inbound links!
3. Engage with local bloggers and city-specific websites.
When you engage with local bloggers from your area and share your knowledge and expertise about your service, you begin to establish yourself as a great resource and expert in your industry. You’ll be getting your name and company in front of local readers and begin to develop relationships with influential bloggers who may be more likely to do feature stories about you in the future.
While Moz doesn’t pull customers in from any one specific geographic location like your business do, Moz frequently engage in conversations on the The New York Times, as well as with local technology and business bloggers, Mass High Tech and the Massachusetts Innovation & Technology Exchange (MITX). See what’s in your local area, and start interacting.
4. Sign up for accounts on Local Business Listing Sites.
As we have seen, consumers are more and more likely to start their research process online for a local vendor, Plumber and HVAC Company, Carpet Cleaning, Roofing Contractors, and other Home Improvement Companies. Armed with that knowledge, you need to make sure your business is listed on the major websites that provide contact information, ratings and reviews for various services. Here are a few sites to check out:
5. Build Citations
As we know, A local Citation is any mention of a local business contact out on the web, with or without a link. It can come in various forms: Company Name, by itself. Company name & phone number. Company name, phone number, & address.
6. Collect Reviews
Online reviews have become the pillar of Local Business SEO in the recent year. Not only in Google’s algorithms, but also in each and every customer’s eyes. You can be ranked as high as you want but if you have low quality reviews for your business, you’re not converting any searchers into customers. Here are a few Reviews sites to check out: